KLM suggests flying less →

This reminds me of the time McDonald’s France suggested kids shouldn’t eat there more than once a week.

It’s all part of KLM’s new “Fly Responsibly” campaign, which includes a website with information on its commitment to sustainable fuel and practices. A short video poses three questions to customers: Do meetings always have to take place face-to-face? Could you take the train instead? And could you contribute by compensating your CO2 emissions or packing light? “We all have to fly every now and again,” it concludes. “But next time, think about flying responsibly.”

“Flying responsibly” is oxymoronic.