From Stuff:

“Carbon-neutral milk – where the product's greenhouse gases are offset by carbon credits – is coming to a supermarket fridge near you.

“The just-launched New World, Pak’nSave and Four Square brand, Simply Milk, costs a little extra. A 2-litre bottle from New World will set you back $4.00, compared to the Value brand bottle at $3.38.

“For the extra 62 cents, you’ll be contributing to native reforestation in Kaikoura, a hydro power plant in India and energy-efficient cook stoves in Bangladesh. The certified carbon credits are provided by Toitū Envirocare.”

This is one of those things that works as long as every dairy farmer doesn’t do it.

If New Zealand offset all its milk production in this way, the whole country would be a forest pretty damn quick, and there’d be no space left for dairy farms.

Offsetting is BS.

Also:

“Because the milk is the same as that in bottles of Foodstuffs’ current home brand, Value, the supermarkets and Toitū will be able to ramp up if shoppers overwhelmingly switch to the new brand, he added.”

So they’ll be selling the exact same milk in two different bottles, one more expensive than the other, and expecting people to buy the more expensive one?

Good luck with that.

[PS: it’s more the cow burps than farts that emit methane, but farts are funnier]