BookFace is losing advertisers by the truckload due to the Stop Hate For Profit movement.

Here’s a list of nearly a thousand advertisers who have pulled the plug, temporarily at least.

Climate groups have a double whammy of reasons to get the hell out of the swamp. Here’s 350.org’s take:

Never forget that BookFace is just an advertising company selling the world’s shit for dough.

Perhaps unsurprisingly, BookFace’s share price nosedived ten per cent when Stop Hate For Profit starting kicking up a fuss (around the 25th-26th June).

You’ll all be relieved to know that the share price has now made back its losses.

Before pretending that we’re all innocent and BookFace is the devil, take a look at Zuckerberg’s plot that shows how the humans of planet Earth engage more with (read: “end up seeing more ads due to”) borderline stuff:

Facebook has to decide where that line is drawn and how much engagement is lost (read: “cash lost”) by moving it to the left.